AI Insights · Timothy · July 2025
Top 5 Free-to-Play Games Performance in Italy Q2 2025
Discover the performance trends of the top free-to-play games in Italy during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the free-to-play gaming sector in Italy showcased dynamic trends across top-performing applications. Data from Sensor Tower highlights key insights into the performance of these games on a unified platform.
Coin Master, developed by Moon Active, observed a consistent weekly revenue increase, peaking at approximately $890K by the end of June. The game experienced a gradual decline in weekly downloads, starting at around 7.9K and settling at 5K. Active users decreased from 128K to about 89K over the quarter.
Royal Match from Dream Games saw its revenue rise steadily, reaching $660K in the last week of June. Weekly downloads dropped from over 22K to 15K, while active users fluctuated but ended the quarter at approximately 807K.
Candy Crush Saga by King maintained a robust revenue stream, peaking at $518K in early June. Downloads varied, starting at 14.3K and ending at 9.8K. Active users were highest at the start with 981K, dropping to 884K by quarter’s end.
Pokémon TCG Pocket from The Pokemon Company exhibited fluctuating revenue, with a notable peak at $1M in late April. Downloads started strong at 33K but tapered to 20K. Active users decreased from 628K to 390K throughout the quarter.
Finally, MONOPOLY GO! by Scopely, Inc. saw revenue increase to $380K by mid-June. Downloads began at 13.3K, dipping to 8.2K. Active users surged from 193K to a peak of 263K in early June before stabilizing at 196K.
These insights from Sensor Tower reflect the evolving landscape of free-to-play gaming in Italy. For more detailed analytics and insights, explore Sensor Tower's comprehensive data offerings.
